Spotify joe rogan podcast9/12/2023 ![]() ![]() ![]() “ allows us to market in a more meaningful way bring people onto the platform,” Ms Ostroff said. Spotify’s content chief Dawn Ostroff told CNN Business last year about the company’s strategy for more exclusive content. ![]() With Rogan, Spotify is demonstrating its willingness to bring more podcast listeners to its platform through exclusive content. Last year it acquired a number of podcast companies including The Ringer, Bill Simmons’ sports and culture site that boasts more than 30 podcasts. The company did not reveal how much it paid, but according to The Wall Street Journal, Spotify committed more than $US100 million ($152 million) for the deal, which will be available to both paid service subscribers and users of the platform’s free version. Swedish online streaming giant Spotify is looking to expand beyond a music streaming service to become an audio empire. Spotify is yet to provide a response, but it will be interesting to see how it handles the situation, especially when the controversy stems from one of its most prized exclusives.Rogan topped Forbes’ 2020 list of the highest-earning podcasters. The likes of Twitter and YouTube have drafted well-defined policies around vaccine and COVID-19 misinformation, and content flagged as misleading is routinely removed. “Though Spotify has a responsibility to mitigate the spread of misinformation on its platform, the company presently has no misinformation policy,” the open letter explains. However, having a content policy and a misinformation policy is not the same thing, and Spotify just happens to be missing the latter. ![]() Back in April 2021 when Rogan previously courted controversy, Spotify CEO Daniel Ek told Bloombergthat the company has a content policy in place, but didn’t say anything about removing content, especially when it comes from a high-profile creator like Rogan. ![]()
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